I can’t quite remember how we met however what impressed me most about Alicia was her commitment to helping others overcome the barriers to business success. We also share the same motivation for creating a business so we could be at home with our children. Being a WOW Woman takes courage and a helluva lot of self belief. Alicia shares her wisdom and I support her 100% in her quest to resolve the biggest problem on the internet… Cybercrime! This problem is out of control and affects nearly everyone who has accounts online.
Tell me a little about you, your lifestyle and what you are passionate about? I am a home-body and a workaholic, but I love both. In addition to running 2 businesses, I homeschool my 5 year old son… and my ‘hobby’ is reading and studying personal and business development.
So tell me about your business?
I have 2 businesses: My coaching and consulting practice involves working with entrepreneurs on everything business related – from Mindset to Marketing. My newest business is in the development stage, Tokinu, which is an innovative online security
What inspired you to make the decision to create your own business?
I strongly disliked working for other people. I had the entrepreneurial bug when I was a
teenager, so it was only natural that I would dabble in different businesses at an early age.
However, I didn’t become successful until I was 28. At the time I was managing a cellphone store and working as an EFT practitioner part-time. To my surprise I got pregnant. I could not stand the thought of sending my baby off to daycare… so I committed to creating a successful business that would enable me to raise my child on my own terms. That is when I founded Wausau Hypnotherapy LLC, which has since evolved into a global coaching and consulting business (now DBA Alicia Cramer Coaching).
Has there always been a burning desire inside you to create this, or did your business evolve from your original idea?
Where I am today has been a process of evolution. I never imagined I’d be where I am today.
What did/do you find to be the most challenging part of your business?
They say we need to be the change we wish to see in the world. Perhaps what is most
frustrating for me is KNOWING we (humanity) have the power and potential to live in a
more conscious and harmonious world – one where we all fulfill our passion and potential;
yet, we are forced to work within and amongst systems that are disempowering, limiting
and in many cases based on corruption and control. I see a lot of discouraged business
owners. A lot of people struggling; which makes my heart heavy. I know that feeling all
too well. That is the most challenging part of my business, I want to help everyone, but
everyone has their own journey and there is no magic wand in life or business.
What have you learned about yourself during the process of setting up your
I learned that I am a lot smarter and more disciplined than I thought. LOL
Truthfully, this journey has been a massive process of self-growth for me. As we push
beyond our old patterns and limitations, we are forced to confront fears and beliefs that
don’t serve us. I’ve learned that we never get it done. You have to enjoy the process or you will never feel fulfilled.
What advice would you give someone considering starting their own business?
Read and learn about successful business owners. There are a lot of misconceptions about successful people and success in business. A lot of people start a business with the idea that if they build it, the customers will come. When they realize that is not typically what happens, most people get discouraged and give up. By reading biographies of those who’ve achieved success, you’ll be mentally prepared for the road ahead.
What products and services do you provide?
As a business coach and consultant I have 2 facets of my business; the first is the coaching element, including my advanced training as a hypnotherapist and in subconscious reconditioning. Entrepreneurs seek me out when they are tired and frustrated with an old issue adversely affecting their quality of life. That could include fears, insecurities, or anxiety issues.
The other facet of my business is consulting. This is a very different type of service where I help business owners with their business and marketing strategy.
And now there is my newest company Tokinu, which is an online security product designed to protect your accounts from the growing issue with hacking and online scams.
What is the greatest success story for your business?
I’ve had the amazing privilege of many cool things over the years. I’ve been on TV, radio
and even contacted out of the blue by Forbes Magazine. But I have to say that the greatest success of all is being able to work from home, control my schedule and raise my son the way I want to. That for me is the greatest success I could have ever hoped to accomplish.
Alicia Cramer is business coach, consultant, mindset strategist, author, speaker and entrepreneur. Her passion for empowering others was evident at a very young age as was her desire to be an entrepreneur. Her own struggles with depression and self-worth issues eventually led to extensive research and application of mental conditioning techniques in conjunction with understanding Universal Principles and strategies for success. Today Alicia enjoys running her private coaching and consulting practice, as well as her newest
company, Tokinu, a revolutionary online security product.