This Month’s WOW is “Network as a way of Life” founder Lirone Glikman. I was first introduced to Lirone via a former WOW Christina Nitschmann. Yes she really is that gorgeous both inside and out in real life. She’s a master connector and I’ve had the privilege of working directly with Lirone. She’s introduced me to so many amazing business owners from all over the world, some of whom will be on our upcoming Ignite Telesummit. I’ve never been the biggest fan of networking however, since meeting Lirone and taking on board many of her tips and strategies, I’ve really benefited and gained many new clients from attending Live events. She’s converted me to the benefits and positively influenced me to attend more networking events and actively seek them out.
Tell me a little about you, your lifestyle and what you are passionate about? Thank you so much for having me Mary! I am an Israeli, born and raised, and have travelled the world quite a lot. I lived in Sydney, Australia for a few amazing years, and that had a great impact on my personality and approach to life.
I was always fascinated by people and cultures, and the way people interact with one another. I am a positive, optimistic and energetic person who always has my trademark big smile on my face!
I can share that I was always career-oriented, and started crafting my professional skills at the age of 16 as a radio presenter and show producer. In the 16 years since then, I have had a fascinating global career in marketing, sales, TV, and events productions, along with being a social entrepreneur.
I love art, as well as sports like running, rock climbing, and swimming. I am always ready for a good laugh with good company!
So, tell me about your business: what is “Networking as a Way of Life” all about?
I am a business networking coach, speaker, and author, or as I call it, a “business friendships coach.” In my business I help entrepreneurs, business owners, startup founders, career-oriented people, and more to achieve their goals through smart creation and management of business relationships.
It is often said that “people make business with people – not companies.” Almost everything in life and business is about joining forces with other people. I strongly believe that when we improve our communication skills and our relationships, we can get more out of each other in a mutually beneficial way. Business networking is about building relationships, friendships, and trust. Having this kind of connection with others will lead to more opportunities and possibilities for both sides.
Everyone can become good at business friendship-making (networking). I provide tools and techniques to sharpen these skills in face-to-face meetings and online, in order to achieve business goals and get the ultimate results fast and effectively.
What inspired you to make the decision to create your own business?
I am an entrepreneur at heart, and have always come up with ideas for services or products and tried to execute them. I wrote business plans as a teenager, and planned how I was going to create my own business.
I knew I had to learn more and develop relationships in order to create a business. In the past 16 years, I have taken many courses and acquired wisdom from mentors who inspired me. Among them are the incredible Anthony Robbins, Marie Forleo, Itay Paz, Mike Walsh, Nozer Buchia and more. They inspired me and provided me with tools to create my business.
I was also inspired by my friends and acquaintances who kept telling me how my personality, skills, and approach to life had influenced them in a positive way.
I appreciate everyone who was a source of inspiration to me, and who has led me to where I am today.
Has there always been a burning desire inside you to create this, or did your business evolve from your original idea? In my mind’s eye, I always knew my future business’s purpose would be to influence people in a positive way.
I have owned a business in the past as a social entrepreneur where I produced events for social causes. I felt that being in this place of giving and raising awareness for social issues was very fulfilling. I was working with big clients, and I enjoyed it immensely.
However, at some point I got into some difficulties, and things didn’t turn out the way I wanted them to. I lost my motivation and passion, and was upset because I had thought I found my life’s mission until this moment.
Something was missing there, and after a long period of thought and reflection, I decided to go back and find a job, since I wanted to gain more skills and experience.
A year and half later, I met an inspiring person: Mike Walsh, a futurist and a keynote speaker. His interesting business and life story triggered me to realize my destiny and goal in life. My passion for people finally made sense, and my business path was clear to me.
Since then, I have begun a long studding process, and composed my business networking methodologies and concepts. I’ve started spreading these concepts to the world in 2012 through speaking, workshops, writing, blogging, and my business is growing slowly but surely as it is helping others. I love it!
What did/do you find to be the most challenging part of your business? I define challenges as opportunities to learn, develop and improve.
I encounter all sorts of challenges, like many of my fellow business owners, and these are just some of them: The challenge of ongoing improvement and providing even better services and products. The challenge of work and life balance.
What have you learned about yourself during the process of setting up your
business? Building a business is an ongoing process of self-discovery and self-mastery. It’s a great journey to go through!
I learned to be more patient.
I am aware of my thoughts and actions today more than ever.
I learned how to manage my time better.
I learned to set boundaries.
I learned what makes me passionate in life.
I learned how much I enjoy helping others.
I learned that I love learning from people, situations, and sources of information.
…and I am still learning all the time!
What advice would you give someone considering starting his or her own business? The best advice I can give is to believe, believe, believe in your vision and your ability to fulfill it.
Choose to do what you love so you will be able to go long distances with it.
Pick the people that surround you, as their support is important for your success.
What products and services do you provide?
I publish practical business networking articles at my blog (lironeglikman.com)
I also write regularly for UK and Israeli entrepreneurship online magazines. (businessbanter.com / startisrael.co.il)
I have published an Ebook: “26 Winning Principles of Business Networking.”
I am happy to give you a copy:
click here: http://lironeglikman.com/subscribe
I am about to launch a YouTube channel that answers business networking questions, and am currently writing a book about Online Business Networking that will be out in 2014.
I speak at events and combine fun networking stories with practical methods and techniques. My top programs are:
- “From Business Card to Business Relationships”
- “The Online Networking Era”
- “Interpersonal Skills: The Key To Networking Success!”
- “Networking Strategy Roadmap- Workshop”
And I will be launching online courses in 2014!
What is the greatest success story for your business? My business is about people, and its success is related to my customers. I see success as everything from the smallest positive comment I get to the biggest winning story: how one or many of my techniques and methods helped someone close a deal or achieve a goal. When people share how I helped them succeed I am grateful and motivated!